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A shakeup is coming at FOX News. Now that they are feeling an effect on their ratings, they are trying to make changes.
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- By Justine Coleman - 01/11/21 02:47 PM EST. Fox News plans to revamp its daytime programming and replace its 7 p.m. News hour with an opinion show, the network announced on Monday.
Martha MacCallum is being taken out of the 7 PM slot and is being moved to 3 PM.
The 7 PM slot will now be a conservative opinion show.
MSN reports:
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Facing ratings pressure, Fox News replaces news with opinion at 7 p.m.
The conservative-leaning network, which is typically the dominant leader among cable news viewers, has seen CNN and MSNBC surpass it in the Nielsen ratings in many hours throughout the day since the Nov. 3 election. The network, which had its best year in 2020, was a distant third last week during coverage of the pro-Trump riot at the Capitol and its aftermath.
Fox News executives had said earlier in the fall that they expected to make changes to the daytime lineup once the election was over. The changes take effect Jan. 18.
TV news organizations and networks typically make personnel changes when a new White House administration comes in. CNN also announced shifts to its line-up Monday.
The major change for Fox News is the move of “The Story With Martha MacCallum” out of its 7 p.m. Eastern time slot to make way for a new opinion show, tentatively named “Fox News Primetime,” which will have a rotating group of hosts.
MacCallum’s program — which featured interviews with newsmakers and commentators — will air at 3 p.m. Eastern. “The Story” had seen its audience level fall in recent months as Newsmax, a competing right-wing channel, had gained viewers in the hour with its host Greg Kelly.
Who could have seen this coming?
Fox update: @marthamaccallum & her 7pm show ratings declined so badly that @FoxNews just demoted her to 3pm.
Congratulations to @gregkellyusa.
— Emerald Robinson ✝️ (@EmeraldRobinson) January 11, 2021
There’s a lot of fallout over at @FoxNews today due to their ratings death spiral: @BillHemmer & @DanaPerino are now stuck together at 9 AM.
Hemmer hosted 3 PM show. Perino hosted 2 PM show.
And @marthamaccallum lost her 7pm slot.
The NeverTrumpers are being minimized.
— Emerald Robinson ✝️ (@EmeraldRobinson) January 11, 2021
The fact that MacCallum is being replaced with a conservative opinion show is very telling.
Will it work?
(Image:Source)
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Cross posted from American Lookout.
Ever since the Zee TV promo went on air announcing that Muslim social, Qurbaan Hua will start airing from 25 February at 10 pm slot, Ishq Subhan Allah (ISA) fans have become anxious, for their show currently airs at the above slot.
And the media buzz regarding their show going off-air due to low rating has only added to their fears. However, that fear has now eased with the numbers perking up; even today, it has put up a good show (1.8)
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No wonder, according to sources, Zee higher up, are now planning to shift ISA to the 10. 30 pm slot replacing Manmohini. The latter horror show has been in the firing line for a while due to low ratings, and we guess it finally met its end.”
Anupam Bhattacharya of ISA says that, “While we don’t have any official time slot change notification, it would be safe to assume that Zee TV will not touch shows like Raabta and Kundali Bhagya, which are doing well. So the only option seems to be Mahmohini.”
“For a while, it appeared that we too might end as our numbers were not high, so maybe the channel green light Qurbaan Hua. But with our fortunes changing for the better, we seem to have got a new lease of life.”
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When asked will a time slot change affect ISA and he said, “A half-hour shift is not too jarring, and from a channel perspective, a slot which is currently delivering 0.7 (Manmohini) even if we drop a tad to 1.5 TVR, it should still be good enough.”
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In closing, Anupam said, “We are happy for now this decision transfers the pressure from ISA to Qurbaan Hua. For now, the new show starring Karan Jotwani will need to open to at least a 2+.
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Merely replicating our numbers will also not be considered enough given the vast publicity blitz.”
The channel has smartly timed the move only post Bigg Boss, which again would help ISA at 10.30 pm. Anupam, while agreeing to the same added “that our shows have loyal fan base extending well beyond India and these guys are loyal followers.”
We tried to speak to Manmohini producer, Prateek Shama and Zee TV spokesperson for a comment, but could not get through to them.
Watch this space at IWMBuzz.com for updates.
Pam Slothaug
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