One of the top questions app developers ask about Google AdMob is how much revenue can you earn from AdMob? The answer depends on several factors.

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The first factor to consider is the revenue model you have planned for your app. Is it to earn money from users who will click on ads? Or do you plan to rely on in-app purchases? What about a hybrid model? Next, how popular do you anticipate your app to be? In other words, how heavily will you promote it? Will you promote it both organically and through advertising?

The next thing to consider is user engagement level in your app. If you plan to rely solely on ad clicks for your revenue model, then it’ll be crucial for your users to engage with the app frequently to generate enough impressions to drive ad clicks.

On a high level, all of the above factors will impact how much revenue you can earn from your apps using the AdMob platform.

With AdMob rewarded ads, we not only maximized revenue by monetizing non-spending users, but also improved app engagement and retention.

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To give you a more specific idea about monetizing using AdMob, below are some real-world examples we have learned from app developers who’re already using AdMob .

• App development company Balloon Island have created several popular games (all free) that have generated millions of downloads. As of 2016, the company was making $2,000 daily from AdMob while still providing a great user experience for game players to keep them engaged on a regular basis.
• App creator Rich Woods thought it would be fun to create a simple, free slot machine game app in his spare time. He took the idea into action and built Cherry Chaser Slot Machine. The app has generated over 300,000 downloads with no upfront investment. Using AdMob, Rich started earning $100 a day, which was one month after launching it. He now has several slot machine apps in the app store.
• App company HeroCraft Ltd, makers of the hugely popular game Farm Frenzy (currently with over 10 million downloads), has increased app revenue by over 200% using AdMob. Originally, they released Farm Frenzy as a free app with in-app purchases only and were making $20,000 USD in the first four months. Later on they added AdMob to the free app and started making $58,900 USD in the four months that followed. They have since added many more games to their library of apps and also use AdMob to cross-promote different apps.
• App creator Szymon Kimaszewski's first app, Blood Pressure, has over 26,000 reviews and over 1 million installs. As of 2013, he was earning $700 to $850 USD per month from this app through AdMob. He now has six apps on the Google Play store. All of his apps are available to download for free. Szymon is taking a hybrid approach with AdMob monetization using both ads and in-app purchases.

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From the above examples, we can see that app popularity and user engagement level play a huge role in your potential earnings using AdMob. We encourage you to learn more about monetizing with mobile ads or visit the AdMob blog for the latest product updates and developer success stories.